Jen Stern

itinerant wordsmith

Travel content

Travel content

Content is Queen

A travel website is intended to get people to buy product like airline tickets, accommodation, car rental, activities and/or packages. And to do that effectively you need good content that is relevent, up-to-date, accurate, true and logically structured.

 I wrote a lot of the initial content for the South African Tourism website, and some of it is still there. Other clients include SafariNowNightjar TravelSiyabona Africa and Dirty Boots.

 My extensive indexing experience has given me an excellent insight into the way people look for information, and I’ve written loads of guides to southern African destinations. So, if you’re looking for well structured, well written, accurate, useful and entertaining content about southern Africa, contact me.